Marketing Monday: The Hero's Journey
“Once upon a time…” A great storytelling framework for your writing is the Hero’s Journey. Let’s go over its steps, and where you’ll recognize it in the stories around you.
Marketing Monday: A Simple Story Structure to Use Today
Before we jump into the greater Hero’s Journey, here’s a simple storytelling structure you can start using today.
How To Freelance Tuesday: Tips on Being Professional
I’ve heard that being even a little bit professional will get you a long way as a freelancer. Huh? How could you not be professional! Here are some tips from my years of working on high-functioning teams for ways to be a bit more professional in your freelance life.
Marketing Monday: Disney Cracks the Code on Storytelling
It’s no surprise that a place like Disney cracked the code on storytelling, but what does their immersive approach have to say to those in business and marketing?
How To Freelance Tuesday: Invoicing for Beginners
Going freelance isn’t (also) just completing cool projects — it’s about managing yourself as a business. This week, I’m going to simplify invoicing for the new freelancer.
Marketing Monday: Storytelling in Business
Storytelling can be one of the greatest strategies your business can employ. Today I start a series on “Storytelling in Business”: what it is, the science behind it, how to use the Hero’s Journey for your marketing, examples from the business world, and more.
The Daily Freelancer: Customer Service
We probably all have mixed feelings about customer service, from love to hate to envying those who do it well. I spent over fifteen years in frontline customer service, and am thinking about how my lessons learned there apply to my new freelance world.
The Daily Freelancer: They Won't Come to You
I recently heard that there are some freelancers who just set up their profile on Upwork and wait for clients to come to them, or who only send out one pitch a week. As someone who built a website based on getting my presence and my value out into the world, I’m learning how to increasing my efforts at visibility to land more clients — and you should too.
The Daily Freelancer: Going Out to Hunt Everyday, or, Re-Understanding Income
One thing freelancing does for you is this: It radically alters your understanding of what income is, especially if you’re coming off of a paid position at a company. Today I talk about how freelancing is like going out daily and hunting down your dinner.
The Daily Freelancer: Finding a Different Way to Market
I’m back with a new Daily Freelancer, coming off of a busy week last week where I learned lots of things! Today, it’s all about thinking about the customer and how to connect to their identity when marketing your company — with a little help from Simon Sinek’s TED Talk.
The Daily Freelancer: The Mindset Shift of Being an Expert
I’m finding that there are many mindset shifts you have to go through to become a successful freelancer — one of them being the shift to understanding yourself as an expert. Freelancing, ultimately, is not about an employee/boss relationship, but is more like a B2B business mixed with deep customer service.
The Daily Freelancer: Why I Just Changed One of My Rates
Today, I changed one of my rates. Here’s what happened.
Your Audience Doesn’t Know What You Know: 5 Tips on Creating Content for Newcomers
Are you deliberately thinking about how to create content for readers who have no prior knowledge or engagement with your information or ecosystem? Here are five tips on how to think through your strategy.
Bringing Value and the Altered Mindset
As a freelancer, do you know your value proposition? Or how to trade value to your clients instead of simple hours? It takes a mindset shift to go from understanding the world through hourly wages to being able to bring value to others.