Before we jump into the greater Hero’s Journey, here’s a simple storytelling structure you can start using today.

It’s no surprise that a place like Disney cracked the code on storytelling, but what does their immersive approach have to say to those in business and marketing?

Storytelling can be one of the greatest strategies your business can employ. Today I start a series on “Storytelling in Business”: what it is, the science behind it, how to use the Hero’s Journey for your marketing, examples from the business world, and more.

I recently heard that there are some freelancers who just set up their profile on Upwork and wait for clients to come to them, or who only send out one pitch a week. As someone who built a website based on getting my presence and my value out into the world, I’m learning how to increasing my efforts at visibility to land more clients — and you should too.