Marketing Monday: The Hero's Journey
“Once upon a time…” A great storytelling framework for your writing is the Hero’s Journey. Let’s go over its steps, and where you’ll recognize it in the stories around you.
Marketing Monday: A Simple Story Structure to Use Today
Before we jump into the greater Hero’s Journey, here’s a simple storytelling structure you can start using today.
Marketing Monday: Disney Cracks the Code on Storytelling
It’s no surprise that a place like Disney cracked the code on storytelling, but what does their immersive approach have to say to those in business and marketing?
Marketing Monday: Storytelling in Business
Storytelling can be one of the greatest strategies your business can employ. Today I start a series on “Storytelling in Business”: what it is, the science behind it, how to use the Hero’s Journey for your marketing, examples from the business world, and more.