I’m back with a new Daily Freelancer, coming off of a busy week last week where I learned lots of things! Today, it’s all about thinking about the customer and how to connect to their identity when marketing your company — with a little help from Simon Sinek’s TED Talk.

Today, I changed one of my rates. Here’s what happened.

Today I talk about one of the best things about freelancing, something that I’ve learned in my few months of doing this so far. (Hint: It might be jeans, but it might be bigger than that.)

Writers aren’t perfect…but kinda have to be perfect when they write (so says I, who found a typo in my Upwork profile this past weekend). Since I’ve been going overboard on proofreading today, here are some quick tips on how to get rid of those last-minute typos.

While SEO might be a great framework, and a way to crack the formula of Google rankings, there’s something at the core of good content that we never talk about: emotion. Today I talk about how to craft great content by focusing on writing techniques.

Are you deliberately thinking about how to create content for readers who have no prior knowledge or engagement with your information or ecosystem? Here are five tips on how to think through your strategy.