The Daily Freelancer: They Won't Come to You

I recently heard that there are some freelancers who just set up their profile on Upwork and wait for clients to come to them, or who only send out one pitch a week. As someone who built a website based on getting my presence and my value out into the world, I’m learning how to increasing my efforts at visibility to land more clients — and you should too.

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The Daily Freelancer: How to (Really) Proofread

Proofreading isn’t just a glance through before hitting publish. It’s a lot more intricate and nuanced than that, and today I share how I go about proofreading (since I’ve been actually getting paid to do it recently!). Ultimately? All those writing mechanics should disappear to create a seamless reading experience.

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The Daily Freelancer: Finding a Different Way to Market

I’m back with a new Daily Freelancer, coming off of a busy week last week where I learned lots of things! Today, it’s all about thinking about the customer and how to connect to their identity when marketing your company — with a little help from Simon Sinek’s TED Talk.

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The Daily Freelancer: The Mindset Shift of Being an Expert

I’m finding that there are many mindset shifts you have to go through to become a successful freelancer — one of them being the shift to understanding yourself as an expert. Freelancing, ultimately, is not about an employee/boss relationship, but is more like a B2B business mixed with deep customer service.

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The Daily Freelancer: When Writers Have Typos (and How to Better Proofread)

Writers aren’t perfect…but kinda have to be perfect when they write (so says I, who found a typo in my Upwork profile this past weekend). Since I’ve been going overboard on proofreading today, here are some quick tips on how to get rid of those last-minute typos.

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The Daily Freelancer: Writing Should Provoke Emotions, Not Check Boxes

While SEO might be a great framework, and a way to crack the formula of Google rankings, there’s something at the core of good content that we never talk about: emotion. Today I talk about how to craft great content by focusing on writing techniques.

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